Like many people, I claim Led Zeppelin’s Stairway to Heaven as one of my all-time favorite songs. Admittedly, it’s a hard song to figure out, regardless of the word choices and phrases penned by Robert Plant. Many people over the years have taken a stab at deciphering the true meaning (or meanings) of the song. It’s rather ironic – or fitting, rather – that one of the lines melodically proclaimed by Plant is “There’s a sign on the wall, but she wants to be sure,
’cause you know sometimes words have two meanings.”

I’ve always been intrigued by things that have multiple meanings – whether it’s the duality of meaning found in many passages of ancient scripture, or simply words in the English language that have multiple definitions or nuances. Because of this personal fascination, I’ve often applied terms in my businesses and charities that somehow convey more than one connotation or interpretation. For example, I have a charity, Traffic Jam Campaign, that works primarily with musicians to fight child trafficking and slavery. Traffic Jam means that we are “jamming up” human traffic and that we have musicians who are “jamming” to create awareness and involvement to end the traffic. Likewise, I invented a product back in 2004 that I named Protandim, embedded with a dual meaning – 1.) To PROmote the TANDEM (changed the “e” to an “i” intentionally) upregulation of the body’s natural antioxidant enzymes; and 2.) To PROmote the TANDEM corporate mission of Healthier Lives Here. Saving Lives There, since we committed to give a percentage of earnings to rescue orphaned, abandoned, trafficked and enslaved kids around the world.

Then there’s a further category of words that begs inspection – words that have two opposite meanings. Huh? I’m not talking about slang words where something awesome is “Baaaad, dude!” whereas something else is, well, bad. I’m referring to words that are formally defined as their own opposites. For example, I’ve executed a number of contracts over the years to get various businesses started. That somehow makes me an entrepreneur or visionary of sorts. But if I then executed a bunch of my business partners that would somehow make me a psycho or murderer. Oddly, that same word, execute, means to put in motion and to put to an end.  Maybe I need to execute this blog entry?

Most of my ventures have required great oversight because they might fail if there was ever a great oversight. Gosh, you’re either looking over it or overlooking it! With all the businesses I’ve started, I’ve had to flog a bunch of products and services, but thankfully I’ve never had to flog the staff. The first action promotes something, while the second criticizes something. Hmmm . . . go figure. With my dietary supplement and natural products businesses, I’ve sometimes had to ask vendors to seed something (remove the seed) or to seed something (sow or add seeds). I’ve also had to request of them to skin something (remove the skin) or to skin something, like putting a outer skin on a bottle or package. Asking employees to garnish a natural food display is one thing. Asking that their wages be garnished is an entirely different thing. And if anything ever need to be spliced, that could either mean joining or separating it from something else. Yes, it can all been quite overwhelming, especially when these English terms often had to be translated into other languages because of the 90+ countries I’ve had projects in. Of course, if these requests weren’t completely understood and executed clearly, somebody was getting flogged . . . or skinned . . . or at least getting their wages garnished.

Where I am going with all this? Well, I’m at it again – about to launch four new companies. Yes, the company names and product names will often have double meanings and even opposite meanings. . . because that’s the dichotomous split-personality type of guy I am.

Go to www.rad.zone if you want to get on the notification list to find out more. In the meantime, I’ve got a fence to fix and a dog to fix.